Ivan Generalov, PhD, is the Europe Beverages Analytics Insights Lead at PepsiCo, where they have been redefining data-driven strategies since 2021. With over 15 years of experience in business insights, data strategy, and data science, Ivan has a strong track record of guiding teams to create actionable analytics and implement advanced BI solutions. Prior to this role, they held various positions at PepsiCo, Mars Petcare, and other organizations, where they focused on competitive intelligence, shopper insights, and data governance. Ivan earned a PhD in Economics of Labour from the Academy of Labour and Social Relations and has pursued additional studies in painting, showcasing their diverse interests and expertise.
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