James Wade

James Wade is a seasoned brand marketer serving as the Senior Director of Marketing for Doritos at PepsiCo Foods, where they craft high-profile campaigns and business strategies for billion-dollar brands. With a strong foundation in analytics and digital strategy, Wade previously held key positions at PepsiCo and W2O Group, where they developed insights-driven strategies and managed cross-functional teams. They earned a Master of Arts in Advertising from The University of Texas at Austin and a Bachelor of Arts in Communication Studies from Southwestern University. Passionate about creating narratives rooted in universal insights, Wade continues to push for innovative and effective marketing solutions.