Jeff Pfeifer

Jeff Pfeifer is a Brand Marketing Director at PepsiCo, currently leading the Cheetos business, focusing on equity and communications. With previous experience as an Associate Brand Manager for Dr Pepper and Crush at Keurig Dr Pepper Inc., Jeff led significant campaigns and initiatives that received multiple awards, including a Silver Effie Award and a Nielsen IQ Breakthrough Innovation award. Jeff's diverse background also includes roles at Initiative and Mindshare, where strategic digital investments contributed to substantial sales growth across various brands. Jeff holds an MBA in Marketing from the University of Denver and a Bachelor’s degree in Business Administration from Trinity University.