Jim Meier

Jim Meier is an accomplished professional with extensive experience in consumer insights, marketing strategy, and brand management. Currently serving as Senior Director in various roles at PepsiCo since March 2008, Jim Meier has led initiatives focusing on personalization, revenue management, and dynamic consumer engagement. Previous positions at Walmart and JC Penney include leadership in customer strategy, brand management for a significant apparel line, and insights management. With an MBA in Strategy and Brand Management from the SMU Cox School of Business and a BS in Marketing and Psychology from Indiana University, Jim Meier combines academic expertise with practical industry knowledge to drive business success.