Lissa Peña

Lissa Peña is a seasoned global marketing leader with over 15 years of experience in driving brand growth across various markets. They held roles at PepsiCo as a Senior Marketing Manager and Group Brand Manager, where they successfully executed innovative marketing strategies and managed P&L for multiple product lines. Previously, Lissa worked at AmBev and British American Tobacco, where they developed marketing budgets and conducted brand analysis, enhancing profitability and market presence. Lissa earned a Bachelor's degree in Marketing, summa cum laude, and an Executive MBA from the Rochester Institute of Technology.