Moshfeqa Karim is a seasoned marketing professional with extensive experience in managing brands across various FMCG categories, including skincare, baby care, hair care, and food. They are currently the Head of Marketing for Bangladesh, Sri Lanka, Nepal, and Bhutan at PepsiCo, overseeing both food and beverage sectors. Previously, Moshfeqa held significant roles at Unilever and Marico, where they developed and launched notable products while driving innovation and digital strategies. They began their career as a Management Trainee at Marico Bangladesh and hold a BBA in Business Administration from the Institute of Business Administration, University of Dhaka.
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