Rena Daum is a communication professional currently serving as the Director of Brand Communications at PepsiCo, where they lead brand communications for various partnerships and portfolios. With a robust background in both in-house and agency roles, Rena previously held the position of Vice President at BCW Global, leading campaigns for notable clients. They possess expertise in earned media relations, brand-building, and employee engagement, thriving in fast-paced environments. Rena is passionate about strategic storytelling and collaborative problem-solving, and is pursuing a BA in Communication from the University of Maryland.