Shafaq Noor

Shafaq Noor currently serves as the Marketing Manager for Energy, Hydration & NCBs at PepsiCo, a position held since December 2020. Prior roles at PepsiCo include Senior Brand Manager and Brand Manager focusing on flavors for brands such as 7up and Mountain Dew. Shafaq's previous experience includes five years at Unilever, where responsibilities encompassed brand management and digital leadership for products like Lifebuoy and Pond's, including thought leadership for the POND'S Miracle Journey Platform. Early career experience features roles as a Management Trainee at Rafhan Desserts and Brooke Bond Supreme, alongside internships at Unilever and other advertising agencies. Education includes an MBA in Marketing from Lahore University of Management Sciences and a BBA in Marketing from the Institute of Business Administration.