Silvana Palma

Silvana Palma is an accomplished professional with extensive experience in marketing and franchise management across several high-profile companies. Currently serving as General Manager and Franchise Director for Guatemala and Franchise Development Lead for Latin America at PepsiCo since August 2015, Silvana has previously held key roles such as Franchise Director and Senior Manager for Ecuador and Peru. Prior to PepsiCo, Silvana worked at BIC as the Marketing Manager for the North Region and held the position of Marketing Manager at Alicorp Ecuador, where responsibilities included defining branding strategies and launching new categories. Additional experience includes positions at Terpel and McDonald's Corporation, focusing on commercial and marketing strategies to drive profitability and brand integrity. Silvana holds a degree in Ingeniera Comercial and an MBA from Universidad Tecnica Federico Santa Maria.