Thomas Wade

Thomas Wade currently serves as the Global Growth Director at PepsiCo, leading growth strategy for the Lay's brand, and is responsible for optimizing various aspects of brand development, including media investment and innovation. Wade's extensive experience at PepsiCo includes roles such as Global Category Development Director and Brand Marketing Director, focusing on innovation across major food brands like Cheetos and Doritos. Prior to PepsiCo, Wade held positions at William Grant & Sons USA and Danone, where responsibilities included category strategy and brand management. Wade began a career in qualitative research at Taylor Nelson Sofres after earning a BA in Modern History from the University of Oxford.