Willem de Rede

Willem De Rede is a Media Manager & Total Connections Planning Lead at PepsiCo, overseeing media for all categories across Benelux. Previously, Willem worked as a Digital Activation Manager for Beverages, Doritos & Grains at PepsiCo, leading the digital marketing strategy and execution for various brands. Prior to that, Willem served as a Social Media Manager at Isobar, working on creative campaigns and social media strategies for various clients. With experience in YouTube partnership, social media coordination at Twentieth Century Fox, and marketing internships at Neopost and Fnac, Willem has a strong background in marketing, events, and social media management.