Perfect Purity
Shady Elkassas is an experienced education professional currently serving as the Research and Development Manager at Perfect Purity since July 2022, where responsibilities include leading the design of K-12 educational programs in science and math. In addition, Shady oversees the creation of professional development programs for educators. As an academic consultant and trainer for K12 Digest® since September 2019 and an expert columnist at AL ITTIHAD NATIONAL PRIVATE SCHOOL AL AIN from September 2020 to July 2022, Shady has contributed valuable insights to the field. Prior roles include Director Of Academics and Innovation at Sharjah American International School, where supervision of academic delivery and teacher guidance were key responsibilities, as well as positions as Assistant Principal, Academic Coordinator, Head of Science, and Physics Teacher at various institutions. Educational qualifications include a Bachelor of Science in Physics and Chemistry, a Master of Education in Educational Leadership, and ongoing doctoral studies in Educational Practices and Innovation at the University of South Carolina.
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Perfect Purity
We are Perfect Purity, a distribution organization that has been working in the Middle East Region since 2002 under the Future Education brand-name in the Kingdom of Saudi Arabia. In 2015, we evolved as a separate entity and chose Dubai/the UAE as our base, becoming a sister organization of Future Education. We predominantly supply books and resources to schools, universities and educational institutions across the region. Our core resources and materials that we provide to schools, universities and educational institutions are in the main 3 sectors as follows: Schools’ curriculum (K12) Higher education (HE) English Language Teachings (ELT) Today, as education changes constantly, we are adapting our strategic approach and methodologies to providing complete solutions to our partners that enhance the teaching and learning experience for everyone – whether that is a child learning their first words of English, a class engaging with a locally-focused curriculum or a higher education student writing their first thesis. We provide in-depth training on our resources/products, teacher’s development courses on pedagogy and 21st-century skills, psychometric assessment from the most renowned universities globally, like the University of Cambridge, internationally accredited certification from Pearson Assured and Gatehouse, and the list goes on. In January 2020, Savvas Learning Company, who acquired the Pearson US K12 market segment, has granted Perfect Purity an exclusive distribution status in the Middle East Region along with Egypt and Turkey. We, therefore, inherited a market with huge potential. We have a team of over 150 experts dedicated to extending customer service excellence and professional development sessions to our schools all over the region.