Karen Yu

Karen Yu is a User Acquisition Manager at Gearbox Publishing San Francisco since May 2016, where responsibilities include leading global paid brand and performance user acquisition campaigns across major channels, while driving strategy planning, execution, and performance optimization to achieve 100% ROAS. Previous experience includes roles as Associate User Acquisition Manager and Online Marketing Specialist at Asquare, along with multiple positions at Soompi Inc, including Operations Manager and Features Writer. Additionally, Karen co-founded and served as Communications Director at Facebook and held a project intern position at Nicos Chinese Health Coalition. Karen earned a Bachelor of Arts in Public Health from the University of California, Berkeley, and participated as an international exchange student at Yonsei University in 2012.