Perfetti Van Melle
Abby Pleas is an accomplished marketing professional with a diverse background in brand management and digital marketing. Currently serving as an Associate Brand Manager for Innovation at Perfetti Van Melle, Abby focuses on new product development for Trident, Dentyne, and Bubblicious gum. Previous roles include Supervisor and Marketing Demand Generation Specialist at The Reynolds and Reynolds Company, where Abby was recognized as Marketing Rookie of the Year in 2020. Earlier experiences encompass a Digital Marketing Intern position at Kentucky Science & Technology Corporation, a Peer Calculus Tutor at the University of Kentucky, and a Brand Management & Marketing Intern for Airheads Candy at Perfetti Van Melle. Abby's educational background includes a Bachelor of Business Administration with a focus on Marketing, Management, and Graphic Design from the University of Kentucky.
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Perfetti Van Melle
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Perfetti Van Melle is a privately owned company, producing and distributing candies and chewing gums in more than 150 countries worldwide. Employing over 17.000 people and operating 37 companies throughout the world, Perfetti Van Melle has a true global reach: it is present in the Asia Pacific Region, Europe, Middle East, Africa and the Americas. The industrial adventure of Perfetti Van Melle began many years ago, but it was in March 2001 that the current Group was set up through the merger of Perfetti Spa and Van Melle N.V. In July 2006 the Group acquired the Spanish company Chupa Chups S.A., famous all over the world for its lollypops.