Perfetti Van Melle
Brian deWerff began their career in 2005 as a Sales Analyst at Hormel Ethnic Products. Brian then moved to Hormel Foods, assuming various roles including Category Analyst, Customer Executive, and Senior Customer Executive at Kroger. In 2014, they joined Mondelēz International as Director of Shopper Insights, eventually progressing to Vice President roles within category development, channel sales, and commercial strategy. Currently, they serve as the Vice President of Commercial Integration and Strategy at Perfetti Van Melle, demonstrating a strong background in sales, strategy, and leadership within the consumer goods industry.
Brian deWerff obtained a Bachelor of Science in Economics from Michigan State University in 2005.
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Perfetti Van Melle
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Perfetti Van Melle is a privately owned company, producing and distributing candies and chewing gums in more than 150 countries worldwide. Employing over 17.000 people and operating 37 companies throughout the world, Perfetti Van Melle has a true global reach: it is present in the Asia Pacific Region, Europe, Middle East, Africa and the Americas. The industrial adventure of Perfetti Van Melle began many years ago, but it was in March 2001 that the current Group was set up through the merger of Perfetti Spa and Van Melle N.V. In July 2006 the Group acquired the Spanish company Chupa Chups S.A., famous all over the world for its lollypops.