Chao Zhang

Chao (Andy) Zhang is an experienced marketing professional specializing in E-Commerce and brand management. Currently serving as the E-Commerce Marketing Manager at Perfetti Van Melle since December 2019, Chao is responsible for leading end-to-end marketing efforts, including portfolio management, paid media, content, and digital campaigns across various E-commerce channels. Previously, as the Assistant Brand Manager for Mentos, Chao implemented strategic insights that revitalized the brand, resulting in a globally recognized campaign in 2022. Before that, Chao contributed as an Insights Assistant Manager, partnering with brand teams for consumer insights-driven strategies. Chao's earlier experience includes a role as a Business Analyst at ALDI CHINA, focusing on E-Commerce and O2O operations, and an Insights Specialist position at Yili Group, emphasizing breakthrough innovations. Chao holds a Bachelor's degree in Applied Chemistry from East China University of Science and Technology.