Craig Cuchra

Vice President Marketing - USA at Perfetti Van Melle

Craig Cuchra's work experience includes roles at various companies, starting as an Auditor Level 2 at Blackman Kallick in 1996. Craig then moved to LG Electronics as a Financial Analyst before joining Hillshire Brands (formerly Sara Lee Foods) in 2000, where they held positions as Sr. Financial Analyst and Assistant Product Manager. In 2005, they transitioned to Perfetti Van Melle, where they held several marketing roles, including Vice President Marketing for the USA market. Craig'sexperience includes leading international brand growth initiatives, turning around declining categories, and managing product launches and communications planning.

Craig Cuchra earned a Bachelor of Science in Accounting from the Gies College of Business at the University of Illinois Urbana-Champaign in 1996. Craig then went on to complete a Master of Business Administration with a Marketing Concentration from Xavier University's Williams College of Business in 2005.

Links

Previous companies

LG Electronics logo

Timeline

  • Vice President Marketing - USA

    March, 2021 - present

  • International Category Director - Refreshment

    April, 2018

  • International Marketing Manager

    July, 2014

  • Senior Brand Manager - Mentos Mints

    March, 2011

  • Brand Manager - Mentos Gum And Mints

    April, 2009

  • Brand Manager - Airheads Xtremes, Airheads Pops And Chupa Chups

    March, 2006

  • Associate Brand Manager - Fruit Snacks

    August, 2005

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