Perfetti Van Melle
Craig Cuchra's work experience includes roles at various companies, starting as an Auditor Level 2 at Blackman Kallick in 1996. Craig then moved to LG Electronics as a Financial Analyst before joining Hillshire Brands (formerly Sara Lee Foods) in 2000, where they held positions as Sr. Financial Analyst and Assistant Product Manager. In 2005, they transitioned to Perfetti Van Melle, where they held several marketing roles, including Vice President Marketing for the USA market. Craig'sexperience includes leading international brand growth initiatives, turning around declining categories, and managing product launches and communications planning.
Craig Cuchra earned a Bachelor of Science in Accounting from the Gies College of Business at the University of Illinois Urbana-Champaign in 1996. Craig then went on to complete a Master of Business Administration with a Marketing Concentration from Xavier University's Williams College of Business in 2005.
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Perfetti Van Melle
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Perfetti Van Melle is a privately owned company, producing and distributing candies and chewing gums in more than 150 countries worldwide. Employing over 17.000 people and operating 37 companies throughout the world, Perfetti Van Melle has a true global reach: it is present in the Asia Pacific Region, Europe, Middle East, Africa and the Americas. The industrial adventure of Perfetti Van Melle began many years ago, but it was in March 2001 that the current Group was set up through the merger of Perfetti Spa and Van Melle N.V. In July 2006 the Group acquired the Spanish company Chupa Chups S.A., famous all over the world for its lollypops.