Derek Baker

Derek Baker is an experienced marketing and category management professional with a diverse background in the consumer goods sector. Currently serving as Trade Marketing Controller at Perfetti Van Melle since June 2022, Derek has previously held significant roles at KP Snacks, including Impulse Category Lead and Category Projects Lead, and at AB World Foods Ltd as Head of Category. Derek's career began at Procter & Gamble, where responsibilities included UK Category Manager for Laundry and Customer Team Category Manager for Beauty, followed by positions at Kerry Foods and Gillette. Derek's foundational experience includes logistics and trading analysis roles at Sainsburys. Derek holds a BA (Hons) in Geography from LSE and the University of Gloucestershire.