Emma Helleman

Emma Helleman is an experienced marketing and product management professional with a diverse background in international trade and shopper marketing within the global travel retail sector at Perfetti Van Melle since October 2018. In this role, Emma has focused on commercial support and the marketing of well-known brands like Mentos, Chupa Chups, and Frisk in the Nordic market. Prior experience includes serving as a product manager at Elho, where Emma managed the entire product life cycle for the indoor pottery department, and roles in public relations and account management at HIT-PR and The Communication Company, respectively. Emma's early career involved recruitment consulting and a traineeship in an all-round employee position at Princess Heights. Emma holds multiple qualifications from various educational institutions, including Avans University of Applied Sciences and Breda University of Applied Sciences.