Frikkie Coetzer

Frikkie Coetzer has a strong background in sales and operations management, currently serving as the Territory Development/Operations Manager at Perfetti Van Melle since April 2022. Prior experience includes a role as Regional Sales Manager at PURA Beverage Co from November 2017 to April 2022, where key responsibilities involved achieving regional volume targets, market share growth, stock control, and management of promotional activities. Previously, Frikkie held the position of Regional Manager at Ferrero from October 2014 to October 2017, focusing on sales reporting, stock management, and compliance with company standards. Earlier career experience includes working as a Market Developer at Beechies, where Frikkie controlled sales and managed merchandisers. Clients throughout Frikkie's career include major retailers such as Spar, Pick 'n Pay, and Clicks.