Perfetti Van Melle
Laura Rodolfo Masera is a marketing professional with a diverse background in brand management and social media strategy. Currently serving as a Junior Brand Manager for Perfetti Van Melle, Laura manages the Daygum and Big Babol brands since January 2023. Additionally, Laura has been the Social Media Manager for Sporting Club Selva Alta since November 2019, overseeing their social media presence. Prior experience includes roles as Junior Brand Manager Italia and Global Brand Manager Assistant for ILLVA SARONNO HOLDING S.p.A. and a Customer Marketing Intern at SC Johnson, where responsibilities included market analysis and promotional asset development. Academically, Laura holds a Laurea Magistrale in Marketing Management from Università Bocconi and a Laurea Triennale in Business Administration, along with ongoing studies at Lund University.
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Perfetti Van Melle
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Perfetti Van Melle is a privately owned company, producing and distributing candies and chewing gums in more than 150 countries worldwide. Employing over 17.000 people and operating 37 companies throughout the world, Perfetti Van Melle has a true global reach: it is present in the Asia Pacific Region, Europe, Middle East, Africa and the Americas. The industrial adventure of Perfetti Van Melle began many years ago, but it was in March 2001 that the current Group was set up through the merger of Perfetti Spa and Van Melle N.V. In July 2006 the Group acquired the Spanish company Chupa Chups S.A., famous all over the world for its lollypops.