Perfetti Van Melle
Monica Gianella is a seasoned marketing professional with extensive experience in the fast-moving consumer goods (FMCG) sector, currently serving as Marketing Manager and Senior Brand Manager at Perfetti Van Melle since December 2013. Monica has expertise in brand strategy, local implementation, communication, and new product development for major brands such as Daygum and Big Babol, and has been involved in cross-functional e-commerce initiatives. Prior roles include Brand Manager for chewing gum brands VIGORSOL, MENTOS, VIVIDENT, and HAPPYDENT, as well as marketing assistant supporting the overall marketing team. Earlier experience includes positions as Junior Product Manager at Jarden Home & Family International and Flight Attendant at Neos SpA. Monica holds a Master's degree in Marketing and Communication from Università degli Studi di Milano and a Bachelor's degree in Foreign Languages and Communication from Università Cattolica del Sacro Cuore, complemented by the Talent Executive Program from SDA Bocconi.
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Perfetti Van Melle
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Perfetti Van Melle is a privately owned company, producing and distributing candies and chewing gums in more than 150 countries worldwide. Employing over 17.000 people and operating 37 companies throughout the world, Perfetti Van Melle has a true global reach: it is present in the Asia Pacific Region, Europe, Middle East, Africa and the Americas. The industrial adventure of Perfetti Van Melle began many years ago, but it was in March 2001 that the current Group was set up through the merger of Perfetti Spa and Van Melle N.V. In July 2006 the Group acquired the Spanish company Chupa Chups S.A., famous all over the world for its lollypops.