Perfetti Van Melle
Rafael Z. has a strong background in marketing and strategy, with experience in various leadership roles in companies such as Perfetti Van Melle, INSEAD, Bunge, Unilever, Procter & Gamble, and Alicorp. Rafael has held positions such as Global Category Growth & Strategy Director, Business Coach, Global Marketing Director, Marketing Director Europe, Senior Global Marketing & Strategy Manager, and Brand Manager. Their expertise includes driving growth, developing strategic understanding, and leading major innovation and renovation programs.
Rafael Z. completed their Bachelor of Business Administration (BBA) at Universidad del Pacífico (PE) from 1994 to 1998. Afterward, they pursued a Master of Business Administration (MBA) at INSEAD in 2003-2004. In 2021, they focused on Driving Digital Marketing Strategy at INSEAD. Later, in 2023-2024, they returned to INSEAD for a program in Strategy in the Age of Digital Disruption. In 2018, Rafael attended the Entrepreneurship Programme at Harvard Business School. Additionally, they attended Markham College for an unspecified duration.
This person is not in any offices
Perfetti Van Melle
12 followers
Perfetti Van Melle is a privately owned company, producing and distributing candies and chewing gums in more than 150 countries worldwide. Employing over 17.000 people and operating 37 companies throughout the world, Perfetti Van Melle has a true global reach: it is present in the Asia Pacific Region, Europe, Middle East, Africa and the Americas. The industrial adventure of Perfetti Van Melle began many years ago, but it was in March 2001 that the current Group was set up through the merger of Perfetti Spa and Van Melle N.V. In July 2006 the Group acquired the Spanish company Chupa Chups S.A., famous all over the world for its lollypops.