Rianne Erkens

Rianne Erkens is an accomplished marketing professional with extensive experience in brand management and product development, currently serving as Category Brand Manager for the Growth Hub Europe at Perfetti Van Melle since February 2015. In this role, Rianne focuses on strategy and innovation for gifting concepts across all brands. Previously, Rianne was International Brand Manager and International Product Manager for Look-O-Look, where responsibilities included developing brand strategies and innovative products such as the Candy Burger and Candy Sushi. Rianne's career began with various marketing roles, including a marketing intern at Magenta Publishing and a trainee at UBACHS/full contact, supplemented by an education in communication at HAN University of Applied Sciences.