RB

Ritesh Bharadwaj

Associate Director - Modern Trade And Ecommerce at Perfetti Van Melle

Ritesh Bharadwaj is an experienced sales and marketing professional with a strong background in modern trade and e-commerce, currently serving as Associate Director at Perfetti Van Melle since March 2020, where responsibilities include leading growth strategy, P&L, and sales operations. With prior roles at General Mills and Colgate Palmolive, Ritesh has managed sales operations across various regions in India and executed strategic initiatives for market expansion. Ritesh has also contributed to national sales development at General Mills and held key account management responsibilities at Marico Ltd. Academic credentials include a PGDBM in Marketing from XLRI Jamshedpur and a B.Tech from the Indian Institute of Technology (BHU) Varanasi.

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