Perfetti Van Melle
Ritesh Bharadwaj is an experienced sales and marketing professional with a strong background in modern trade and e-commerce, currently serving as Associate Director at Perfetti Van Melle since March 2020, where responsibilities include leading growth strategy, P&L, and sales operations. With prior roles at General Mills and Colgate Palmolive, Ritesh has managed sales operations across various regions in India and executed strategic initiatives for market expansion. Ritesh has also contributed to national sales development at General Mills and held key account management responsibilities at Marico Ltd. Academic credentials include a PGDBM in Marketing from XLRI Jamshedpur and a B.Tech from the Indian Institute of Technology (BHU) Varanasi.
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Perfetti Van Melle
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Perfetti Van Melle is a privately owned company, producing and distributing candies and chewing gums in more than 150 countries worldwide. Employing over 17.000 people and operating 37 companies throughout the world, Perfetti Van Melle has a true global reach: it is present in the Asia Pacific Region, Europe, Middle East, Africa and the Americas. The industrial adventure of Perfetti Van Melle began many years ago, but it was in March 2001 that the current Group was set up through the merger of Perfetti Spa and Van Melle N.V. In July 2006 the Group acquired the Spanish company Chupa Chups S.A., famous all over the world for its lollypops.