Perfetti Van Melle
Bill Mackison has extensive experience in Consumer Insights and Analytics, having worked in various roles at companies like Perfetti Van Melle, Procter & Gamble, and US Pringles. William (Bill) has held positions such as Director - Business Insights and Analytics, Senior Manager Consumer Insights, and Senior Manager Insights & Planning. Bill has expertise in leading consumer insights groups, developing insights for new products, and managing the transition of functions post-acquisition.
William (Bill) Mackison completed their Bachelor of Science in Business Administration with a Marketing Emphasis at Carroll University from 1985 to 1989. William (Bill) later pursued a Master of Science in Marketing Research at the Wisconsin School of Business from 1997 to 1999.
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Perfetti Van Melle
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Perfetti Van Melle is a privately owned company, producing and distributing candies and chewing gums in more than 150 countries worldwide. Employing over 17.000 people and operating 37 companies throughout the world, Perfetti Van Melle has a true global reach: it is present in the Asia Pacific Region, Europe, Middle East, Africa and the Americas. The industrial adventure of Perfetti Van Melle began many years ago, but it was in March 2001 that the current Group was set up through the merger of Perfetti Spa and Van Melle N.V. In July 2006 the Group acquired the Spanish company Chupa Chups S.A., famous all over the world for its lollypops.