William MacKison

Bill Mackison has extensive experience in Consumer Insights and Analytics, having worked in various roles at companies like Perfetti Van Melle, Procter & Gamble, and US Pringles. William (Bill) has held positions such as Director - Business Insights and Analytics, Senior Manager Consumer Insights, and Senior Manager Insights & Planning. Bill has expertise in leading consumer insights groups, developing insights for new products, and managing the transition of functions post-acquisition.

William (Bill) Mackison completed their Bachelor of Science in Business Administration with a Marketing Emphasis at Carroll University from 1985 to 1989. William (Bill) later pursued a Master of Science in Marketing Research at the Wisconsin School of Business from 1997 to 1999.