Caroline Lavey

Caroline Lavey is a skilled media professional with extensive experience in paid media management and strategic marketing across various industries. Currently serving as a Paid Media Buyer at Performance Beauty Group since October 2023, Caroline previously held positions such as Media Manager at GlueIQ, where responsibilities included executing media planning across traditional and digital channels, and managing media and sponsorships for over 20 markets at Raising Cane's Chicken Fingers. Caroline's expertise spans the creation and optimization of media campaigns, performance analysis using key data metrics, and vendor relationship management, honed through roles at Neiman Marcus Group and Moroch. A graduate of the University of Oklahoma with a Bachelor’s Degree in Marketing, Caroline's career also includes internships in public relations, social media, and sales, enhancing a well-rounded skill set in media strategy and implementation.