Performance Brands
Jayden Adams CA(SA) has extensive experience in finance and management, currently serving as Divisional Executive: Manufacturing at Performance Brands since March 2020, where previous roles included Factory Manager and Finance Manager for the manufacturing division. Prior to this, Jayden held the position of Financial Manager at Moresport Holdings Ltd, overseeing financial performance, budgeting, and auditing for the ecommerce business Long4Digital. Additional experience includes serving as Commercial Finance Manager at M&C Saatchi Abel, managing financial functions and compliance, and as an Article Trainee at KPMG South Africa, where responsibilities included client service and audit planning. Jayden holds a Post Graduate Diploma in Accounting and a Bachelor of Commerce in Accounting, both from the University of Cape Town.
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Performance Brands
Performance Brands is a business focused and passionate about building brands. We design, source and develop products that are specifically manufactured to ensure technical performance in the outdoor and active markets. Our warehouse and distribution facility enables us to offer world-class product through a complete omni-channel marketing and sales approach to a wide range of consumer groups. Our brands include First Ascent, Capestorm, Speedo, Opro, African Nature, Second Skins, OTG Active, Gray-Nicolls, Grays Hockey, Gilbert Rugby, Gilbert Netball, Prince, SuperTee, Crazy Catch and Speed Power. Each brand is independently managed through the design, production and marketing stages, and distributed through our Performance Brands platform. We are focused on ensuring that whatever activity, adventure or expedition you choose - when you need our gear to perform, it will stand up to the test.