Krista Pouncy-Dyson

Krista Pouncy-Dyson is a seasoned digital marketing professional with over 25 years of experience in the industry. Currently serving as Managing Principal at Performance First Digital since January 2016, Krista specializes in enhancing clients' digital presence through tailored solutions. Prior to this role, Krista held the position of Director of Digital Solutions at The Times Picayune, where responsibilities included driving revenue generation and maintaining digital media sales momentum. With a strong background in sales management at NOLA Media Group and Visitor Magazine, Krista has consistently exceeded revenue targets throughout their career. Academic credentials include a Bachelor's Degree in Communication and Media Studies from Xavier University of Louisiana, a Small Business Mini MBA Certificate from Babson College, a Master's Degree in Organizational Management from the University of Phoenix, and participation in the Executive Education Business Program at Tulane University's A.B. Freeman School of Business.