Wissem Menad

Wissem Menad is a seasoned marketing professional with extensive experience in segment marketing, brand management, and international marketing communications. Currently serving as Senior Manager of Segment Marketing at Performance Health since September 2020, Wissem previously held roles including International Brand & Marketing Comms Manager for the UK, France, and Australia. Wissem's prior experience includes a position as Brand Manager at INNOVO by Atlantic Therapeutics, where oversight was provided for global marketing initiatives and European market strategies. At MINERVA Research Labs, Wissem managed marketing activities across 15 countries in the Middle East, Europe, and Asia, focusing on revenue maximization and business growth. Earlier roles at TBWA, Roche, Schneider Electric, and Florilinge Ltd have contributed to a robust career marked by expertise in communication strategy, market development, and marketing execution. Academic credentials include a Master’s degree in International Marketing from the University of Strathclyde and a Bachelor’s degree in Commercial Sciences from Ecole des hautes Etudes commerciales.