Perform[cb]
Holly Barnes, MAMC, is an experienced digital marketing professional currently serving as a Digital Marketing Manager at Perform[cb] since November 2020. In this role, Holly develops and manages a comprehensive editorial calendar encompassing various content types to attract a qualified audience. Previous roles include Digital Marketing Specialist at Perform[cb] and Social Media Marketing Manager at Pink & Navy Boutique, where Holly produced original marketing content and managed social media communications. Holly has held leadership positions such as Date Function Chairwoman for the Alpha Nu chapter of Phi Mu, overseeing large-scale events, and gained early experience as a Social Media Intern and an Intern for CollegeFashionista. Holly holds a Master’s degree in Mass Communication with a focus on Digital Strategy from the University of Florida.
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Perform[cb]
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Recognized as the #1 CPA Network Worldwide since 2015, and an award-winning Affiliate Management Agency, Perform[cb] is a distinguished leader within the outcome-based marketing industry. Founded as Clickbooth in 2002, Perform[cb] experienced exponential organic growth allowing the company to complete a series of strategic acquisitions; each providing unique outcome-based marketing solutions for modern marketers and publisher partners. Our “Think Bigger” vision is of a future in which all marketers are empowered to maximize the ROI of their marketing dollars by paying only for customers acquired. Through our Outcome Engine and Affiliate Program Management services, we take an omnichannel approach to creating strategic plans tailored to meet our client's specific marketing goals – all ensuring that they will pay only after high-quality customers or users have completed the desired outcome. We are the leaders in outcome-based marketing, operating with integrity and holding ourselves and our clients to the highest standards. We create decisive winners, “don’t let it be close”, and work relentlessly to find alignment across our teams.