Alla Zarifyan

Alla Zarifyan is a seasoned professional in marketing and communications with extensive experience in the healthcare sector. Currently serving as Healthcare Experience & Communications Lead at Intechnic and Marketing Advisor at Performica, Alla previously spent five years at Invitae, advancing from Marketing Communications Lead to International Marketing Communications Lead - EMEA, where strategic planning and lead generation were key responsibilities. With a background in brand storytelling and marketing strategy as a self-employed consultant, and earlier roles including Editorial Project Manager at Springer Healthcare and Associate Medical Writer at Acumed, Alla combines expertise in project management, creative team leadership, and digital marketing. Educational qualifications include a B.S. with Distinction in Research from Cornell University and a Master of Science from Weill Cornell Graduate School of Medical Sciences.