Annabel L.

Annabel L. is a Digital Planner at Performics, serving in this role since June 2021. Prior to this position, Annabel worked as an Account Manager at Cheil Worldwide, where responsibilities included managing the Short & Sharp film festival for Samsung and collaborating with key opinion leaders and event participants. Annabel's experience also encompasses a role as Account Manager at Havas, where regional brand campaigns for TD Ameritrade were launched across multiple media channels in Singapore and Hong Kong, along with asset localization for the Hong Kong market. Annabel began her career at Up & Up, where integrated brand marketing campaigns were managed, and various client accounts across diverse industries were serviced. Educational qualifications include a Bachelor of Arts from the National University of Singapore and a Summer Programme in Economics from the University of California, Berkeley.