Arnaud Lauga

Arnaud Lauga has extensive experience in data management, technology, and innovation within the marketing and advertising sectors. Currently serving as Président at Performics since April 2021, previous roles include Managing Director at Zenith and Data, Technology and Innovation Director at Publicis Media, where responsibilities encompassed managing teams focused on data strategies, technological roadmaps, and analytics. Lauga's career also includes significant positions at Performics / Zenith Optimedia, including Chief Technology Officer and Data Management and Advanced Analytics Manager, where capabilities in data handling, statistical analysis, and programmatic partnerships were demonstrated. Initial professional experience as Statistical Studies Manager at Isobar involved data mining and econometric modeling. Lauga holds an Engineer's degree in Mathematics and Modelling from Institut national des Sciences appliquées de Toulouse.