Divyajyoti Pal is a seasoned marketing professional with extensive experience in the hospitality sector, currently serving as a Sr. Marketing Analyst at Performix since July 2018. Previous roles include Marketing Manager at JS Hospitality Services Private Limited, where campaign strategies were developed for 39 "Pind Balluchi" restaurants across India, and at Mosaic Hotels, contributing to the launch of a property in Mussoorie and enhancing brand recall for Mosaic Noida. Divyajyoti's career began in journalism, covering lifestyle, entertainment, and culture in various media outlets. Educational qualifications include a Post Graduation Diploma in Mass Communication/Media Studies from Pioneer Media School and multiple Bachelor of Arts degrees from Delhi University.