Basil Ghafari

Basil Ghafari, B.Eng, currently serves as the Regional Sales Director for Quebec and Eastern Canada at PERI since January 2016, following a role as a Technical Sales Engineer. Prior experience includes working at Innocon from July 2013 to January 2016 as a Territory Sales Representative, where responsibilities included building and maintaining relationships, negotiating contracts, managing projects, promoting value-added products, ensuring customer payments, and conducting market studies. Earlier, Basil held the position of Product Specialist at Innocon, focusing on promoting value-added products, collaborating with architects and engineers, optimizing product mixes, and conducting training sessions. Basil holds a Bachelor of Engineering in Civil Engineering from McGill University and studied Sciences at CEGEP - John Abbott College.