Sam Monk-Wilson is a Commercial Leader and Loyalty & Incentives Expert with over 8 years of experience in customer relationship management and strategic partner development. Currently serving as the Commercial Director at Isofi, Sam has successfully led teams to exceed revenue and engagement targets while enhancing customer satisfaction across a global portfolio. A graduate of Goldsmiths, University of London with a BMus in Popular Music, Sam combines a creative background in music and education with a passion for data-driven marketing strategies. Sam's notable achievements include launching key partnerships that expanded market reach significantly and generating substantial sales in gift cards and affiliate programs.
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