Marketing and Brand Management

The Marketing and Brand Management team at Pernod Ricard Winemakers is responsible for developing and executing strategic marketing initiatives to enhance brand visibility and drive sales across its diverse portfolio of premium wines. This team collaborates on global brand positioning, digital marketing strategies, and consumer insights, ensuring that each brand resonates with its target market while maintaining the company's rich heritage. They play a crucial role in innovation projects and cross-regional marketing efforts to strengthen the overall presence of the Pernod Ricard wine brands worldwide.