Bradley Davis

Bradley Davis is an experienced professional currently serving as the Lead Category Development Manager for Off-Trade at Pernod Ricard UK since August 2022, where oversight of the Off-Trade Category team is a primary responsibility. Previously, Bradley held the position of Senior Category Development Manager within the strategy and transformation team at Pernod Ricard, guiding strategic direction for Tesco and internal teams while managing a team focused on Category Channels. Prior to joining Pernod Ricard, Bradley worked at dunnhumby for five years, leading insights and strategy for the Beers, Wines, and Spirits categories within Tesco. Early career highlights include roles at Procter & Gamble, managing the Baby & Toiletries Commercial insight unit, and collaborating with major consumer packaged goods brands. Bradley holds a Bachelor's Degree in Business Studies from the University of Northampton, attained in 2017.