Irina Negoita

Irina Negoita currently serves as the Head of Global Traveller Connection and previously held the position of Digital Manager, Global Travel Retail at Pernod Ricard since September 2018. Prior to this, Negoita worked as Marketing Manager for the UK at ParkBee, focusing on data-driven marketing activities and team leadership. Experience includes digital marketing roles at Honest Grapes, where responsibilities included e-commerce growth and managing a marketing team, and at Cafédirect, overseeing communication strategies and a brand re-launch. Early career experiences began with roles at L'Oréal and Samsung Electronics, including management trainee and online marketing positions. Irina Negoita holds a Mini MBA in Marketing and advanced degrees from The London School of Economics and the University of Nottingham.