Thowe Wagner Larsson (She/her)

Thowe is responsible for +10 websites across seven markets in Scandinavia and the Baltics at Pernod Ricard, ensuring compliance with legal regulations and driving organic growth. She is responsible for all technical development and platform innovation, leads SEO strategy in collaboration with agencies, and acts as the bridge between marketing and IT. Reporting directly to the Nordic CMO and Northern Europe Digital Team Lead, her role combines technical expertise, project management, and cross-market leadership to deliver scalable and data-driven website improvements.