Zulma Zarza

Zulma Zarza is a seasoned marketing professional with extensive experience in brand management and strategic planning, currently serving as Senior Regional Marketing Manager at Pernod Ricard since August 2016. In this role, Zulma leads the development and implementation of brand strategies for a diverse portfolio, including Absolut vodka and Jameson whisky, in the MENA region, while managing a team of brand managers and digital experts. Prior positions include Senior Global Brand Manager at Pernod Ricard, where substantial contributions were made to the global growth of the Lillet brand, and various marketing roles at Charles Wells, Unilever, and Procter & Gamble. Zulma holds degrees in Marketing from Tecnológico de Monterrey and a Master 2 from Universitat Politècnica de Catalunya, along with ongoing studies in Innovation Management at HEC Paris.