Huw Moorcraft is a seasoned professional with extensive experience in business development and sales management within the financial services and technology sectors. Currently serving as the Senior Sales and Relationship Manager for Perpetual Digital since January 2019, Huw leads business development, sales strategy, and client relationship initiatives. Prior to this role, Huw held positions as Account Director at Software AG, where responsibilities included coordinating efforts in the banking and insurance industry, and as Enterprise Account Manager at Citrix SaaS Division, focusing on workshifting solutions for large organizations. Huw's earlier experience includes roles in business development at Softscape and project management at Ark Group Australia. Huw holds a BSc in Ocean Science from the University of Plymouth and completed education at Stanwell Comprehensive.