Persado
Ioanna Mantzouratou has a Bachelor's degree in Management Science & Technology from Athens University of Economics and Business. Ioanna has worked in various roles such as Online Marketing Intern at Group of Companies MelinaMay S.A., Callcenter Agent at Care Direct, and currently holds the position of Senior Director of Brand Content Strategy, EMEA at Persado. Ioanna has experience in overseeing campaign management, mentoring teams, managing resources planning, and ensuring the achievement of customer level KPIs. Ioanna is responsible for defining strategies and plans to support operational models and help operations scale.
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Persado
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Persado is a high-growth, category-leading AI platform that helps data-driven executives – including CMOs, CXOs, CDOs, CFOs, and P&L owners – unlock a new level of value creation by ensuring the right words are used at every customer interaction. Persado delivers hundreds of millions in incremental value to some of the biggest companies in banking, insurance, retail, telecom, healthcare, and more. The Persado platform uses natural language generation, machine learning, and experimental design – powered by the world’s largest language knowledge base of millions of tagged and scored words and phrases – to deliver a 41% average lift in conversion across customer engagement channels.