Yasmeen Hassoun

Head Of International Marketing at Person Centred Software Ltd

Yasmeen Hassoun-Allen is an accomplished marketing professional with extensive experience in leading international marketing efforts. Currently serving as the Head of International Marketing at Person Centred Software Ltd since December 2021, Yasmeen oversees the global marketing strategy for the organization. Previously, as Marketing Manager at Good e-Learning from May 2018 to December 2021, Yasmeen successfully developed a high-performing marketing team and implemented strategies that resulted in significant revenue growth. Prior roles include Brand Marketing Manager at Anisa Group, where Yasmeen enhanced brand visibility through multi-channel strategies, and Marketing Specialist at INC Research, where Yasmeen led global pharmaceutical campaigns. Yasmeen's early career includes positions in customer database analysis and sales, complemented by robust educational credentials in digital marketing and integrated communications from CIM and the Digital Marketing Institute.

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London, United Kingdom

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Person Centred Software Ltd

Person Centred Software is a UK-based global technology company that strives to drive outstanding care within the social care sector. Its app-based, icon-driven Digital Care Planning System allows care home staff to digitally record the care of residents as it is given - saving every care worker an hour a day on paperwork and improving staff retention and care outcomes. The company was founded by brothers Jonathan and Simon Papworth in 2013 and is based in Guildford, Surrey. It is the market leader in its sector, with over 5,000 care homes using its software. Every day, Person Centred Software’s icon-driven app creates more than 5 million care notes; 94% of CQC inspected homes using the Digital Care System are rated as good or outstanding. Person Centred Software understands that adapting to a new system can be daunting for many care providers. PCS has helped thousands of customers transition from paper to digital – its agile product is comprehensive, easy to use and customisable. The onboarding process and training sessions are provided to create a smooth transition for management and staff. Implementation has been tried and tested, so you get the most out of using the digital care system, with ongoing support offered to ensure you have the best experience and get the most out of all the available features.