Persona.ly
Dana Purinson is an experienced professional currently serving as a Business Development Manager at Persona.ly since December 2022. Prior to this role, Dana worked as a Marketing Analyst at Civan Lasers from January 2021 to December 2022, focusing on outbound and account-based marketing through market research and targeted email campaigns. Earlier experience includes front desk management at The Post Hostel from June 2019 to December 2020, where responsibilities included guest relations and managing a customer communication platform, as well as various hospitality roles at Mamilla Hotel from January 2016 to October 2020. Dana holds a Bachelor's degree in Economics and International Relations, and is currently pursuing an MBA in Big Data Analytics at The Hebrew University of Jerusalem, expected to complete in 2024.
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Persona.ly
Established in 2011, Persona.ly is a global machine-learning based products company with offices and representations in Israel, Korea, Russia, Japan & China. We acquire engaged users for top grossing apps using our proprietary technology, providing a full suite of services, from playable and interactive ad creation to data-driven user acquisition. Combining the immersive and interactive creatives we generate, targeting algorithms that rely on hundreds of data-points comprised of real-time, historical and post-install user data, and our performance-based bidder, allows us to acquire loyal and engaged users for apps of any category. Since 2015, Persona.ly has created hundreds of interactive experiences for a variety of apps from different categories, allowing us to develop the ability to translate any type of app to a short and customized immersive experience quickly and efficiently.