Ana Escobar Hernandez

Ana Escobar Hernandez currently serves as the CEO of PersonalSoft, a position held since January 2011, where strategic objectives are defined and the planning team is directed to develop detailed strategies and actions. Prior roles within PersonalSoft included Gerente Administrativo y Financiero and Coordinadora Administrativa y Financiera, emphasizing oversight of the financial accounting cycle and recruitment processes. Previously, Ana worked at Socoda from December 2007 to December 2010 as an Analista Dirección Financiera, responsible for coordinating payments, optimizing financial commissions, managing liquidity, negotiating financing options, handling investments, preparing financial reports, and analyzing financial statements.