Ori Bar-Zik

Ori Bar-Zik has a diverse background that includes serving as a Captain in the Israeli Navy and working as a C.P.A Senior Associate at PwC Israel. Ori then transitioned into the tech industry, co-founding Firefly and later working as a Product Manager at Consist. Currently, Ori is leading the vision and sales of Wealth Management & SMB products at Personetics, leveraging Open Banking & Open Finance to create financial personalization for millions of investors and business owners. Additionally, Ori holds a Bachelor of Business Administration in Accounting and Business/Management from Reichman University.