Anita Bax is a seasoned professional with extensive experience in sales and market management. Currently serving as an Interim Sales Coach and holding the positions of Senior Account Executive and Account Executive at Personio since September 2020, Anita has demonstrated impactful leadership and strategic skills. Prior experience at Airbnb from October 2015 to July 2020 includes roles such as Experience Market Manager for the Nordics, where notable achievements involve transforming business operations during COVID-19 by launching Online Experiences and securing partnership deals for the region. Additionally, contributions to the Amsterdam market helped it rank among the global top 10. Earlier in the career, Anita worked as a Customer Service Representative at Coolblue. Educational qualifications include a Bachelor of Science in Media and Entertainment Management from Inholland University of Applied Sciences and HAVO from Regionale Scholengemeenschap Goeree-Overflakkee.