P&K Research
Richard Popper is an accomplished leader in research and innovation with extensive experience in the consumer packaged goods industry, currently serving as CEO and Senior Vice President at P&K Research since 1998. In this role, Richard oversees scientific excellence and innovation in research, developing efficient strategies that maximize client investment returns. Prior positions at P&K include Vice President, where Richard managed diverse account teams for Fortune 500 clients. Prior to joining P&K, Richard contributed to product innovation at Ocean Spray Cranberries, where formulation processes Richard developed generated significant annual revenues. Richard's career began at the U.S. Army Natick RD&E Center, conducting pivotal research on military rations. Richard holds a PhD in Experimental Psychology and a BA in Philosophy and Psychology from Columbia University.
This person is not in any offices
P&K Research
More than 60 years ago, our founders were instrumental in developing the research methods that helped lay the groundwork for sensory science and consumer testing. The passion that drove our founders to measure and understand what consumers like (and why) still motivates us every day. We help our customers—leading global brands as well as start-ups —collect the right data and turn that data into insight; and consumer insights drive business success. Our experience in food, beverage, personal care and more, coupled with our trusted sensory and consumer research methods, allows our clients to design products that delight their consumers and build their business. You will never find a “one size fits all” solution at P&K. We customize our research with your product development goals and your brand firmly in mind. We use qualitative, quantitative, traditional and in-context research to engage consumers everywhere in the world, in-person and online. It’s made possible by P&K’s own testing facilities across the U.S. and our regional and global partners. Let's discuss how we can engage with your team to design products that delight your consumer. Email us at info@pk-research.com or contact your Client Adviser directly.